Svenskt Sigill is a Swedish environmental label for food and flowers. The label takes a holistic approach to the sustainability issue and is highly rated as a trusted label in Sweden, but can sometimes be hard to relate to or even be inexplicit.
In our campaign for Svenskt Sigill our aim was to make use of the trust our target group has for the brand and to ensure them that as long as they choose food or flowers labeled with Svenskt Sigill they can rely on the fact that they’ve done enough. Svenskt Sigill has done everything else.
The campaign has run in magazines, newspapers and social media.