When developing Sony Live's new identity we aimed to create a playful visual world that easily could be applied to everything from motion to merchendise, as well as introducing and presenting the artists. The aim of the design was for the festival at Trädgården to feel like a complete Sony Live takeover. The color choices were inspired by the 80's club scene where every color combination is allowed.

The graphic profile was applied to everything from printed material, posters, scenography, monters and moving graphics on stage and social media.