Our mission was to establish and interpret the concept on the Swedish market as a lead agency. The campaign included a 360-marketing strategy which resulted in a campaign site, PR activities, content and ads in selected channels. In order to launch the campaign, we wanted to offer something for the long-awaited spring feelings by launching a limited edition of grass slippers. The slippers were delivered with real grass which lets you enjoy that tingling barefoot-on-grass-sensation whenever you like. The slippers became a success and received a lot of attention, both in national and international press.
To inspire the consumer, we created food pairing recipes with the non-alco products, which was introduced on the campaign site and in ads. Read more about Somersby and their sunny world on www.somersby.se.