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Somersby

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Communication

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Somersby is one of the largest cider brands on the international market. In 2018 Somersby launched their global concept “Isn’t That Wonderful” which aims to comment the world around us in an optimistic and playful way.

Our mission was to establish and interpret the concept on the Swedish market as a lead agency. The campaign included a 360-marketing strategy which resulted in a campaign site, PR activities, content and ads in selected channels. In order to launch the campaign, we wanted to offer something for the long-awaited spring feelings by launching a limited edition of grass slippers. The slippers were delivered with real grass which lets you enjoy that tingling barefoot-on-grass-sensation whenever you like. The slippers became a success and received a lot of attention, both in national and international press.

To inspire the consumer, we created food pairing recipes with the non-alco products, which was introduced on the campaign site and in ads. Read more about Somersby and their sunny world on www.somersby.se.

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WDW Creative AB
Döbelnsgatan 35
SE -113 58 Stockholm Sweden

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  • +46 (0) 8 611 55 70
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