The brand's journey begun in the mid 1950’s and was then named Pripps Export but due to its intense blue color the brew quickly became known as Pripps Blå. In the 1970’s, 15 years after their first launch the brand was renamed to Pripps Blå.

To create a connection to the time-period when Pripps Blå was launched we created a campaign built on a classic fashion photoshoot with a retro-feeling, strongly influenced by the 50’s aestethics. In order to show that Pripps Blå has one foot in the present and one in history we also implemented small anachronisms in form of more modern objects such as a padel-racket and wireless headphones.

The campaign was shown in selected magazines and social media during 2021.