In March 2024, NOFO Hotel geared up for the relaunch of its wine bar, aiming to complement the hotel's international profile with a more local presence and establish a vibrant wine community in the area. We were tasked with developing a framework for the wine bar, including visual identity, communication concept, and PR activation.

The goal is to establish NOFO Wine Bar as a go-to destination for wine enthusiasts, focusing on the wine and the ambiance, creating a lively and inviting atmosphere similar to being at home. We aimed to create a strong and flexible brand identity centered around the individuals behind the wine bar, Linnea Tammemägi and Matilda Sandell.

"Stay later than you intended, postpone that deadline and share some more plates. Make a mess and empty every glass. Lean in too close and then come right back tomorrow. NOFO Wine Bar is shifting into a new kind of mode, where the bottles are heavy and the volume is loud," says Linnea and Matilda.

The dynamic duo behind NOFO Wine Bar, share a vision of transforming the space into a cozy yet vibrant wine hub. Drawing from their extensive experience in fine dining and hospitality, they aim to create an atmosphere that encourages deep conversations, shared laughter, and unforgettable moments over bottles of exquisite wine.