The name Morra Alta came to us early. We were sure we wanted to use references from the local area, from the place that has shaped the character of the wine. Morra Alta is a mountain in the region giving us just that - a local connection to something that surely has had an impact on our product.

For the design, we wanted to highlight the classic and genuine, signaling a safe choice for our wine interested target group. But in order to create an interesting design we were sure to mix it up with modern elements, showing an interpretation of our mountain topography to the consumer.

The result is a classic yet modern design with inspiration from the characteristic, bright red Rioja reserve world.