When Ulrica came to us with a new company name and a vision of a more down-to-earth approach and visual identity, we said yes on the spot. For Mooncake Media we’ve created a graphic identity with a focus on a soft, almost squishy and welcoming logotype.

Even though show business and the music industry are very much about bright lights, surface and glitter we know there is a need for a pure, grounded foundation to build upon, something we wanted to show in our color scheme and imagery.