Ifpi Sweden reached out to us with the assignment to develop their graphic profile to make it more contemporary and future-oriented. One of Ifpi Swedens main tasks is to establish licenses with music users so therefore a large part of their work is within the legal field. However the industry in which they operate is one of the most mythical, glamorous and creative one can imagine. We have taken hold of both the strict and the creative parts and united them. The result is a graphic profile with the logo that has its origin in the British original logo, and where we developed an image manner, a color scale and a graphic tonality that enhances playfulness and creativity.