Hufvudstaden has properties at the best addresses, and since they are in prime locations, they have great potential as media space during vacancies. Our task was to create a concept that utilizes these spaces to strengthen the brand and generate interest in vacant premises, in this case, the former Adidas store at the intersection of Sveavägen/Kungsgatan.

Our core idea, as well as main message, was that the most visionary ideas deserve the best locations. Visually, we wanted to create a motif that communicates that the only thing that limits what can happen inside the premises is your own imagination. Using generative AI, we created a large and detailed image that would give the feeling of stepping right into our visionary world, much like the wardrobe in the Chronicles of Narnia.

In summary, this became a solution that in a unique way marketed Hufvudstaden's vacant premises and the core idea that the most visionary and grandiose plans deserve the best locations. Fittingly, it was Tesla that moved into the venue. Almost too good to be true.