In the fall of 2024, we began a collaboration with Hotel Plaza in Västerås on the occasion of their journey of change. In the first stage, their Skybar was developed with a new concept and interior design, and in connection with that, they came to us to develop an updated graphic profile. The bar is one of Sweden's highest and, in addition to standing on its own two feet, it also contributes greatly to the hotel's attractiveness.

For the graphic profile, we drew inspiration from the interior design concept that had been developed, with a clear starting point in art deco. We mixed the aesthetics with elements from classic liquor brands, perfumes and beauty. The result is a profile based on a sans serif, shapes taken from classic labels, a dull and saturated color scale and an image world that flirts with art.

During 2025, we also continued the collaboration by establishing a brand platform and updated graphic profile for Hotel Plaza as a whole, as well as naming and logotype for the restaurant.