GUINNESS IPA

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Communication

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During the spring 2020 the iconic brand Guinness launched their first American styled IPA in Sweden, Guinness Blonde IPA. Our mission was to create a campaign with the main focus to get Swedes with an interest in beer to discover that Guinness is more than a stout. 

This resulted in the campaign An IPA like no other, which breaths Guinness right through. The campaign is inspired by Guinness classic artwork, which is created by the artist John Gilroy. The campaign was shown in social media, display and print during the summer 2020.

 

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WDW Creative AB
Döbelnsgatan 35
SE -113 58 Stockholm Sweden

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