The design for this years Grammy Gala was, as always, based on the basic values that we have defined for the brand: Quality, Pride, Exclusive, Swedish Music History and Inclusive.

The theme for this year's gala was inspired by the punk rock scene and postmodernistic era which have been guiding us in the choices of colors, shapes, and typography. The graphic profile was applied to everything from printed material and scenography, to the moving graphics.