The design for this years Grammy Gala was, as always, based on the basic values that we have defined for the brand: Quality, Pride, Exclusive, Swedish Music History and Inclusive.
The theme for this year’s gala was inspired by the circus and fashion scenes which have been guiding us in the choices of colors, shapes, and typography. Focusing on the clash of different typography and using graphic elements and patterns borrowed from classic circus decor, we wanted to create an unexpected but at the same time elegant visual world.
The graphic profile was applied to everything from printed material and scenography, to the moving graphics.
