Together with Carlsberg we developed a new brand platform for Eriksberg during the latter half of 2021. The work resulted in a new ad concept that should give the brand a warm and positive feeling and inspire people to be in the moment when they spend time with family and friends. The simple gesture that makes them put everything else aside is the unmistakable sound of opening a cold bottle of Eriksberg. Pyssch!

The insight behind the concept is how difficult it can be to capture someone's attention and get them to be in the moment, especially these days when multi-tasking and phones are big parts of peoples’ lives.

Following the strategic work was a campaign production covering cinema, television, online and print.