Chopping Block

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Design

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In 2022, we helped Carlsberg to relaunch the brand Backyard Brew. Starting off with a strategy phase where we together developed a new brand platform which was then translated into a new visual profile and product designs. Chopping Block was the first product to hit the market

The redesign mission also included the overall brand in a way that could be applicated to not only Chopping Block but also other future product launches, including secondary packaging. The result was a crafty design, with inspiration from your own backyard and things that you find there.

Office

WDW Creative AB
Döbelnsgatan 35
SE -113 58 Stockholm Sweden

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