Catch is one of Swedish Match's most iconic and revolutionary snus brands. Ever since it was launched in 1984, the brand has been a pioneer in the snus market, best exemplified by the fact that it was the world's first brand to introduce flavored and discreet mini pouches.

However, the design had been the same for the past ten years so it was time to refresh the look and feel to strengthen the brand position.

With a combination of sophisticated color choices and a sleek, clear layout, the new design highlights the brand’s essence: “Catch the Moment.” Each flavor is assigned a unique color that reflects its character, from the fresh green of spearmint to the vibrant yellow-orange of passion fruit.

The artwork incorporates natural textures and soft watercolor-inspired shades, creating a balance between modernity and authenticity. Even the Catch logo has been refreshed—proudly placed at the center of the can’s lid, featuring a distinctive and elegant copper-foiled detail that enhances the luxurious feel.