Carlow, an Irish distillery deeply rooted in County Carlow, challenged us to reimagine the perception of Irish whiskey. Our task was to create a brand platform and campaign that broke away from tradition, infusing Carlow with a modern, playful spirit – opening the door to a new world of whiskey.

Drawing inspiration from Carlow's rich Irish heritage and its commitment to challenging norms, we crafted a brand platform centered on innovation and inclusivity. Our aim was to redefine Irish whiskey, making it accessible to all while shedding outdated stereotypes.

Through research and creative brainstorming, we developed a launch campaign that celebrated Carlow's unique approach. Our strategy focused on highlighting the brand's core values as fun and tasty.

With inspiration from the packaging we crafted compelling storytelling elements, every aspect of the campaign was tailored to reflect Carlow's distinctive personality. Our goal was to create an experience that resonated with consumers, inviting them to join Carlow on its journey to reinvent Irish whiskey traditions.

The result was a successful launch that gained attention and positioning Carlow as a pioneer in the whiskey world. Our efforts not only introduced a new product, but also sparked a conversation, igniting curiosity and excitement among consumers.