During the two weeks, visitors were treated to croissants and complimentary samples of 1664 Blanc 0.0%, while immersing themselves in the captivating exhibitions and engaging events held within the venu.
We were in the project briefing asked to help 1664 Blanc increase their brand associations towards fashion and style, which we solved with the pop-up and collaborations with students from Konstfack and with Borås Textilhögskola.
Invited guests could take part in live fashion performances as well as jewelry exhibitions with pieces made from the glass of the iconic blue 1664 blanc bottle.
