In the middle of Stureplan-Stockholm, for two weeks in April 2023, we proudly introduced the vibrant "L'atelier 1664" -  a pop-up with a twist. During the two weeks, visitors were treated to croissants and complimentary samples of  1664 Blanc 0.0%, while immersing themselves in the captivating exhibitions and engaging events held within the venu.

We were in the project briefing asked to help 1664 Blanc increase their brand associations  towards fashion and style, which we solved with the pop-up and collaborations with students from Konstfack and with Borås Textilhögskola.

Invited guests could take part in live fashion performances as well as jewelry exhibitions with pieces made from the glass of the iconic blue 1664 blanc bottle.