At the end of May, 1664 Blanc 0,0 launched a stylish collaboration with the Swedish artist, designer and illustrator Madelen Möllard. The collab is part of the international concept L'atelier 1664, which took place in Sweden for the first time last year. At that time, it included collaborations with The Swedish School of Textiles in Borås and jewelery designers from Konstfack. 

This year's L'atelier resulted in one of the most classic and timeless fashion accessories: the scarf.  With a lovely mix of 1664 Blanc's French origins and Madelen's colorful art we created a summery scarf in the beer brand's iconic blue color. Madelen's typical floral patterns, which decorate the scarf, are inspired by French delft blue tiles, checkered tablecloths, French cafes and Matisse. 

By bringing in a popular cultural perspective, we’re able to create meaningful collaborations that benefit all parties and that appeal a target group that is wooed by many brands. 

The scarf is produced in a limited edition of 350 pieces.